That’s right the short-form video sharing service where users could share six-second-long looping video clips has officially announced it will be discontinuing (well technically there owners Twitter did). The company announced the decision this past Thursday following the news that they would be laying off more than 300 workers, or 9% of the company's global workforce, within the company's sales, partnerships, and marketing teams. Vine first debuted in 2013 although Twitter has already acquired Vine back in 2012, six months before it even launched in a $30 million deal. The news of the closure has already caused an uproar, garnering questions such as, “what will happen to my videos”? Well the Twitter team put out a release statement to hopefully calm the masses explaining, "Nothing is happening to the apps, website or your Vines today…Users will be given a heads-up and be able to download their Vines before the app [shuts down] for good”. As far as the website goes however, Twitter will be keeping Vine's website up indefinitely. "We think it’s important to still be able to watch all the incredible Vines that have been made," the company said.
Whereas this news may have come to a surprise for users and fans, that doesn’t seem to be the case for Vine Co-Founder, Rus Yusupov, who was laid off from Twitter in October 2015 or many of people whose claim to fame was the app. Yusupov recently posted a warning tweet to all business owners (See Tweet Below).
Although we may be last to officially know of the newly deceased (although come on, who didn’t see this coming), at least we have Instagram and Snapchat for our short video needs.