1. Be careful with your color choices
Avoid vivid colors and dull colors. For your lips and cheeks, go for a more
rose, peachy, or plum colors.
2. Less is More
Apply a small amount of moisturizer before applying foundation. Once you apply the little amount of foundation, spread evenly and blend well.
3. Prime your lids
Even the eyeshadows have to pop on my older ladies. No matter the color you choose to go on your lid, primer always help with sinking into those fine lines and showing up brighter.
4. Choose emollient products
Avoid choosing products that are too dry. Go for products that are more moisturizing.
5. Beware of cheap eyeshadow
Some drugstore eyeshadows have that drying, chalky feel to it. Avoid that at all cost. It's best to go for a good eyeshadow that's not too expensive but not too cheap as well.
6. Shop smart
Lorac, Smashbox, Laura Mercier are all great products. They have a great color selection for women in their forties and up.