Shea Moisture "Breaks Walls" with First TV commercial!
Shea Moisture knows how to make a statement! Hair and skin brand SheaMoisture just launched a national awareness campaign, #BreakTheWalls, that addresses the racial divide in drugstore aisles which segregate beauty products for women of color. The brand is receiving tons of praise for tackling such an important problem head-on — one that has long been ignored. As a woman of color, when I walk into a drugstore I know that all of the products I'll need for my hair will be tucked away in a corner somewhere, instead of mixed in with all of the others. Why is that? The brand also released this behind-the-scenes short clip that features women of color discussing their experiences dealing with segregated beauty aisles! Watch both videos below!