2018 MTV VMA's: Winners
The 2018 MTV Video Music Awards aired last night live from Radio City Music Hall in New York. The night was full of shade and stars. Camila Cabello won big by taking home both Video of the Year and Artist of the Year. Cardi B was deemed this year's Best New Artist and Childish Gambino took home the most awards of the nice for his song, "This Is America". This year 20 year vet, Jennifer Lopez, received the MTV’s Video Vanguard Award and celebrated with a medley performance of some of her greatest hits; even bringing Ja Rule on stage.
The categories this year were all gender-neutral in a progressive attempt to cater towards viewers and its key demographics. However, according to Deadline, this year's ratings hit a record low for the show.The show, which was broadcast on MTV and simulcast across ten other outlets owned by parent company Viacom (like VH1 and Comedy Central), saw a 10 percent decline in the key demo of 18 to 49 year olds. Its total viewership of 5.2 million also fell 8 percent (and this year it did't even attempt to compete with Game of Thrones). To top it off, aside from its performers (who did quite well for the most part), most of the top stars were not in attendance and the notable antics were almost non existent, excluding Madonna's "tribute" to Aretha Franklin. However, on a positive note, this year's VMAs drew 141.6 million digital streams and a 46 percent rise in social engagement. If the network plays its cards right, it may have found a new way to revamp the historical award show.
Here are all of the winners of the night.
Video of the Year: Camila Cabello – “Havana” [ft. Young Thug] Artist of the Year: Camila Cabello Song of The Year: Post Malone – “rockstar” [ft. 21 Savage] Best New Artist: Cardi B Best Collaboration: Jennifer Lopez – “Dinero” [ft. DJ Khaled & Cardi B] Best Pop Video: Ariana Grande – “No Tears Left to Cry” Best Hip Hop Video: Nicki Minaj – “Chun-Li” Best Dance Video: Avicii – “Lonely Together” [ft. Rita Ora]
Best Rock Video:
Imagine Dragons – “Whatever It Takes” Best Latin Video: J Balvin – “Mi Gente” [ft. Willy William]
Video With a Message:
Childish Gambino – “This Is America” Best Cinematography: The Carters – “APES**T” Best Direction: Childish Gambino – “This Is America" Best Art Direction: The Carters – “APES**T” Best Visual Effects: Kendrick Lamar & SZA – “All The Stars” Best Choreography: Childish Gambino – “This Is America" Best Editing: N.E.R.D – “Lemon” [ft. Rihanna]" Push Artist of the Year: Hayley Kiyoko