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Nauty for 30 years

Naughty By Nature, originally called New Style, consists of Treach, Vin Rock, and DJ Kay Gee. They started their career performing at talent shows in their hometown (New Jersey) and quickly got discovered by Queen Latifah. She was able to give them a helping hand, which ultimately led them to a Tommy Boy Records deal. From that point on, they ascended their climb to the top. With double platinum, hip hop classic, chart-topping hits like “O.P.P” and “Hip Hop Hooray,” this trio is like no other. While they were successful as a group, they also preserved in their individual endeavors after their breakup in 1999. Treach perfected his skill in acting and can now be seen in many critically acclaimed shows/films like HBO’s original series The Sopranos and Oz, Juice, Atlantic Rim, Jason’s Lyric, First Time Felon, and more. Vin Rock, on the other hand, took his marketing expertise up a notch and created one of the first hip-hop-inspired clothing lines. He has continued working on the clothing business, and merchandise can even be purchased today: Lastly, DJ Kay Gee has become one of the greatest producers in the game, working with artists like Notorious B.I.G, Luther Vandross, Jaheim, and many more. These once talent show performers took their dreams and made them a reality. They have become a staple in the hip-hop legacy and cultural history. In 30 years time, they have also become Grammy award-winning artists, entrepreneurs, actors, producers, TRUE STARS. Today, they are reunited and touring globally (New Jersey, Australia, South Africa, and more). They have proven that no matter what happens, you can achieve anything you set your mind to. They had lows, and they had highs, but now we celebrate their three illustrious decades in the industry.


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