Beyonce Invests in WTRMLN Water!
Beyonce is going from Lemonade to Watermelon in her latest business venture! The superstar has invested in fast-growing, cold-pressed watermelon water startup called WTRMLN WTR. Her involvement with the brand is the latest business move by the savvy star, which generated headlines late last month when she unveiled a line of casual athletic wear called Ivy Park. She states:
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyonce said in a prepared statement. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
New York-based WTRMLN WTR is only three years old but is growing quickly. The startup says annual revenue is currently on pace to triple this year from 2015’s level. It is stocked in over 7,500 retail locations, including Whole Foods , Kroger and Costco .
The Beyhive may recall that she has sung a notable lyric involving her love of watermelon in the 2013 hit “Drunk In Love,” which the star sang with her husband rapper Jay Z. That line is “I’ve been drinking, watermelon.”Levy, Co-founder of the brand recalls that there are some parrallels between the release of “Drunk In Love” and WTRMLN WTR’s early entry into the retail landscape. She says Beyoncé’s song with the famous watermelon line was released the day her startup signed a deal to stock the watermelon water line in Whole Foods in late 2013. Now we can all drink watermelon thanks Bey!